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Survey Research


Auburn University - Agriculture Heritage Park

This survey was created and implemented for the Ag Heritage Park at Auburn University. My colleages and I were tasked with monitoring what information current undergraduate students have about the Heritage Park, how they utilize the park now and how they would like to utilize the park in the future. We met with our client throughout the semester to create a survey that would provide them with useful and relevant information.

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Public Relations Campaign

Fitness Together

After conducting research on the needs of local gym and franchise Fitness Together, my colleagues and I created a campaign to increase the amount of customers using the MyZone product. The MyZone belt is a heart rate monitor product that Fitness Together offers for sale to its clients. The campaign proposal includes an in-depth analysis, goals and objectives of the campaign and an evaluation of the implementation. The report also includes social media content examples as well as plans and budget for the event to promote the product and gym.


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Marketing Report


Birchbox

During my time studying in London, I was able to complete a marketing plan for a Principles of Marketing final portfolio. I chose the monthly subscription company Birchbox and had the opportunity to evaluate its marketing activites through an in-depth assessment. The evaluation included a background on the company, marketing objectives, a PESTEL and SWOT analysis as well as a marketing mix for the company. This evaulation allowed for me to showcase the knowledge that was cumulated throughout the semester-long course.

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